Building Component Libraries That Marketing Can Actually Use

Marketing teams want to publish fresh pages without creating ticket backlogs. The solution: component libraries that feel like LEGO, not developer-only assets.

Design Tokens as Source of Truth

Colours, typography, spacing, and elevations live in a shared token file. Both Figma and the codebase pull from the same values so there’s no drift when we restyle a section.

Authoring Components in Two Modes

We design for both no-code usage (via Sanity Studio or Payload blocks) and developer extension. Each block has optional fields, guidance copy, and usage examples.

Documentation with Real Examples

Instead of describing components in text, we record Looms showing how to assemble landing pages in under 15 minutes. We also list do/don’t patterns so marketing teams keep the brand consistent.

LLM-Friendly Metadata

When we introduce AI copilots for content or layout suggestions, the components already include metadata describing tone, recommended copy length, and imagery hints. That way the language model can draft sections without breaking the layout.

The result: growth teams build pages confidently, and developers focus on high-impact features rather than manual updates.