Website Ops & Experience Insights

Field notes on building, launching, and optimising web experiences that convert curious visitors into loyal customers.

Website Strategy(4)

AI & Automation(4)

LLM Ops(3)

Search & Performance(3)

Designing High-Velocity Marketing Sites in Six Weeks

Our playbook for compressing research, design, and engineering into a six-week sprint without sacrificing craft or conversion.

November 3, 202511 min read

AI & AutomationLLM Ops

What we learned designing multilingual AI call agents that handle FAQs, bookings, and escalations without hurting customer trust.

October 12, 20258 min read

Search & PerformanceWebsite Strategy

How we set performance budgets during design, enforce them in code, and keep pages lightning-fast after launch.

October 5, 202510 min read

Website StrategyLLM Ops

Five principles for designing modular systems that let marketing teams launch new pages without waiting on engineering.

September 28, 202511 min read

Website StrategyAI & Automation

A framework for ensuring the story promised on your landing page continues through onboarding and lifecycle messaging.

September 21, 20256 min read

Search & PerformanceAI & Automation

Track the health of your marketing site with a lean set of metrics covering acquisition, engagement, and retention.

November 4, 202512 min read

LLM OpsAI & Automation

How to prepare your copy, assets, and approvals so language models actually help instead of generating off-brand noise.

October 1, 20259 min read

Search & Performance

A practical checklist for keeping Kenyan marketing sites visible after Google’s latest shift toward experience signals.

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