The Metrics Dashboard Every Website Team Needs

With dozens of tools spitting out numbers, how do you decide what to watch daily? We build a simple, unified dashboard for marketing and leadership.

Acquisition Snapshot

• Organic sessions and the queries driving them.
• Paid media spend versus conversions.
• Referral traffic from partner or PR campaigns.

Engagement & UX

We surface bounce rate, time on key pages, scroll depth, and Clarity session recordings to catch UX hiccups quickly.

Conversion & Pipeline

Every form, CTA, and chat flow feeds into the dashboard with completion rate, lead score, and revenue attribution when available.

AI Performance

For teams running AI assistants, we track containment rate, human escalation, and CSAT so leaders see the ROI clearly.

One dashboard, updated daily, means every conversation starts with the same facts.