Designing High-Velocity Marketing Sites in Six Weeks

Every founder we work with wants the same thing: a website live in weeks, not quarters, that still earns trust, tells the story, and captures demand. Over the past year we’ve refined a six-week delivery framework that keeps the entire team in sync from the first workshop to launch day.

Week 1: Align on Jobs to Be Done

We start with a strategy intensive. Stakeholders map the buying journey, list objections they hear on calls, and highlight proof points that resonate in the Kenyan market. We also gather data from GA4, Search Console, and recent sales transcripts so our copy isn’t created in a vacuum.

• Messaging framework with narrative, supporting proof, and call-to-action hierarchy.
• Page blueprint outlining the minimum viable experience for the homepage, service pages, pricing, and resource hubs.
• Design benchmarks we’ll use to calibrate art direction.

Week 2: Wireframes Plus Performance Budgets

We translate the content architecture into wireframes and define performance guardrails upfront. Each hero section gets a target Largest Contentful Paint under 2.3 seconds on 4G, media is mapped to exact sizes, and components that should be reusable modules are logged.

Week 3: Visual Design Sprints

Design explorations are reviewed twice a week in Loom walkthroughs. We preview micro-interactions, show colour usage for accessibility, and validate typography on mid-range Android devices—still the most common device class in Kenya.

Week 4: Content and AI Prep

By the midpoint every page has real copy. For clients adopting LLM tooling, we tag sections that feed automated briefs or chat assistants. We also create a glossary of preferred terminology so future writers—and AI copilots—stay on brand.

Week 5: Build & QA Cycles

Developers work in parallel with designers using Next.js, Tailwind, and our internal component library. Each day ends with Percy visual snapshots, Lighthouse checks, and a content-only preview link to keep stakeholders in the loop.

Week 6: Launch, Measure, Iterate

Final week activities include UTM planning, GA4 and Clarity tagging, structured data validation, and cross-browser QA. We ship on a Tuesday morning to avoid weekend surprises, then schedule an optimisation backlog review two weeks later.

The result is a website that feels crafted, yet still launches before momentum dies. Pair that with an automation plan, and your team keeps releasing new pages without restarting the process.